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11 Innovation Lessons From the Creators of World of Warcraft


He said the Olympic gold medallists had spotted the city tram which is named after them. "We gave a little project to all the skaters, actually. ...
Ant writes
"Colin Stewart's OC Register Inside Innovation blog has up a post discussing Blizzard Entertainment's success in the games industry. According to the site, Blizzard has learned eleven lessons on innovation that can help almost any business. The industry leader used these innovation methods not only to create the world's most popular massively multiplayer online game, World of Warcraft, but also to keep the game fresh and challenging for more than 10 million players. Because many of those customers pay $15 a month to continue playing, Blizzard's ongoing creative achievement is worth more than $1 billion a year in revenues, not counting the multi-millions it tallies from its other games."

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Video game fan asks court to ban real sloth and greed from World of Warcraft

FORT LAUDERDALE, Fla. - He wants justice in the mystical world of Azeroth, protecting warriors, warlocks and rogues from what he calls a conspiracy threatening their way of life.

Antonio Hernandez plays "World of Warcraft." It’s the most popular online role-playing game in the world, with more than 10 million subscribers paying to create characters who go on quests, kill monsters and earn "virtual gold" in fantastical realms. The world - a direct descendant of J.R.R. Tolkien’s "Lord of the Rings" - even has its own carefully calibrated economy. But an outside force threatens the game’s integrity, Hernandez says. He has called on his fellow adventurers to join him as he takes a stand. The battle won’t be fought with wands or swords. http://www.veryge.com/

It will be waged in the Fort Lauderdale federal courthouse. The former assistant manager at an Orlando-area video game store is suing a company he says sells "virtual gold" from the "World of Warcraft" for real money. He wants IGE U.S. banned from selling gold - a practice commonly called "gold farming" or "real money trading" - because it hurts the game’s economy and ruins the entertainment experience, according to the lawsuit. Virtual gold, earned within the game, can be used for such things as buying and repairing equipment or learning new skills.

The case is thought to be the first of its kind - a lawsuit filed by a player seeking to ban "real money trading" within a virtual world. Hernandez wants a judge to certify the case as a class-action lawsuit, another potential first when it comes to lawsuits involving online role-playing games.

The legal fight is being closely watched by the fledgling field of "virtual law" and passionate "World of Warcraft" players.

"The real significance of this case is, ‘What are the rights of the (virtual world) community members when they go online?’" said C. Richard Newsome, Hernandez’s attorney.

Devout "World of Warcraft" players argue that people who buy gold are akin to baseball players who take steroids. Gold should be earned by each player by doing such things as completing quests and slaying monsters, not with a checkbook or credit card, they argue.

Attorneys for IGE U.S. have argued in court papers that Hernandez and other players have no standing to sue because they have no ownership or property rights within "World of Warcraft." Hernandez’s lawsuit fails to show how he suffered actual damages, according to legal filings by IGE U.S.

In addition, IGE U.S. is no longer involved in the virtual gold business, said Miami attorney James M. Miller, who is representing the company. He declined to elaborate further.

"The stakes are high and our intention is to address (the lawsuit) in court," Miller said.

In addition to the lawsuit, the Florida Attorney General’s Office has opened a consumer protection investigation into IGE U.S. The state sent a subpoena to the company in December, demanding documents detailing "the sale of World of Warcraft gold to consumers in the state of Florida." IGE U.S. is fighting the subpoena.

IGE U.S. had a Boca Raton office, but it is no longer open, according to the Attorney General’s Office.

Newsome argues that when players subscribe to "World of Warcraft," they are bound by an agreement that specifically states they "may not sell items for ‘real’ money or otherwise exchange items for value outside of the (virtual world)."

Gold farmers damage the game’s economy, making it harder for the typical subscribers, who pay $14.99 a month, to earn gold through regular play, Newsome said. That means they have to spend more time on the game gathering gold to compete, he argues.

"This loss of time, conservatively, amounts to hundreds of thousands of hours of subscriber time and causes the irreparable harm of driving subscribers away from World of Warcraft," according to Hernandez’s lawsuit. "The economic harm incurred by this loss of time is in the millions of dollars."

And many players can’t afford to buy gold, Newsome said. In at least one instance, the cost of buying 80,000 gold coins was $2,399.94.

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个人做百度SEO.百度搜索优化的新视角

1.域名

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  2.空间

  如果在同一台服务器,请不要制造站群似的链接,如果为了控制PageRank而链接,那么这种链接应该放弃,至少应该是内容相关或互补型网站。

  3.网站SEO

  百度反感SEO,影响他的商业利益,可参见百度站长规则,一个上市公司不仅要考虑管理、用户、核心竞争力、企业文化等还得考虑股东和利润,网站都请人 seo,百度竞价的钱不就飞了吗?所以请淡化SEO痕迹,可以去研究下那些水平高的百度优化手法以及百度自身的优化。

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  尽量不要说在公共场合说百度坏话,诋毁百度声誉。如果要发牢骚可以改成“给百度的建议”。王通的SEO协会被K不知道是因为站群优化还是此因素。当然如果没有网站情况就不一样了。尽量不要过分去搞百度贴吧、百科、知道。适度可以,多么好的广告平台。但如果过分了,你想一想,你允许别人老欺负你的儿子吗?www.seoppp.cn

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  更多的细节就不多说,建议大家多换位思考,从百度的角度分析垃圾站、K站之类的问题。搜索引擎不会公布算法和一些机密,有的问题你问再强的站长和SEOer也没有结果,问题不一定有结果,但要在问题中找到收获。

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